Be a Gem Expert
Everyone working with gemstones needs a refresher from time to time. There are new gemstone colors driving trends, new deposits that now dominate the market, new consumer interest in gemstones that they did not even know existed.
These 5 brief videos will inspire you, share selling tips, update your gemology education, expand your talking points and entertain you!
Join The Gemstone Revolution ›Length - 3:31
Experience the gemstone REVOLUTION. We will inspire your passion for gems and give you more confidence to sell them with ease.
Become A Gem Advisor ›Length - 3:30
Refresh your colored gemstone education and sales technique because every time you meet a new customer, it’s an opportunity to become that person’s gem advisor for life.
Refreshing Emerald ›Length - 3:58
Did you know your eyes are more sensitive to green than any other color? That’s why nothing attracts them quite like emerald. Great info to share with your customers and there’s a lot more…
Celestial Sapphire ›Length - 5:30
Sparkling like the South Pacific in the sun, sapphire is famous as the world’s most beautiful blue gem. Sapphires also come in a rainbow of inspiring colors.
Passionate Ruby ›Length - 3:28
Let your customers know that through-out the centuries, Ruby is known for expressing strength and confidence, symbolizing the wearer’s determination to follow their passion and achieve their dreams.
Únete A La Revolución De Las Piedras Preciosas ›Spanish language version
Experimenta la REVOLUCIÓN de las piedras preciosas. Inspiraremos tu pasión por las gemas y te daremos más confianza para venderlas con facilidad.
Conviértete En Un Asesor De Gemas ›Spanish language version
Actualiza tus conocimientos y técnica de ventas de piedras preciosas de colores, ya que cada vez que conoces a un nuevo cliente, es una oportunidad para convertirte en el asesor de gemas de esa persona de por vida.
Refrescante Esmeralda ›Spanish language version
¿Sabías que tus ojos son más sensibles al verde que a cualquier otro color? Por eso, nada los atrae más que la esmeralda. Una excelente información para compartir con tus clientes y hay mucho más...
Zafiro Celestial ›Spanish language version
Brillando como el Pacífico Sur bajo el sol, el zafiro es famoso como la gema azul más hermosa del mundo. Los zafiros también vienen en un arcoíris de colores inspiradores.
Rubí Apasionado ›Spanish language version
Hazles saber a tus clientes que, a lo largo de los siglos, el Rubí es conocido por expresar fuerza y confianza, simbolizando la determinación del usuario de seguir su pasión y lograr sus sueños.
Deep Dive into Emerald ›FMC brings you all the details you need know
Emerald is the gem of love and new beginnings and has long symbolized paradise. What makes a high-quality emerald special is its color: a fresh intense green, like grass after a spring rain. The most desirable emerald colors are pure green, with vivid color saturation.
Deep Dive into Sapphire ›FMC brings you all the details you need know
Sapphire is much more than a single hue: all the rainbow colored gems of the mineral corundum are sapphires except for red, which is ruby. Because sapphire represents truth and the soul, it’s a powerful reminder to be true to yourself and follow your dreams.
Deep Dive into Ruby ›FMC brings you all the details you need know
The color of fire, ruby is desire, passion, and courage. People once believed an undying flame burned inside each ruby. In ancient Sanskrit, ruby is ratnaraj, "king of precious stones," the sun around which all other gems orbit. Legend in ancient India says that God first created ruby and then created man to possess it.
Emeralds, a historical review ›CIBJO: The World Jewellery Confederation
A video presentation of the history of the ultimate green gem, including the definition of an emerald, nomenclature standards, erroneous trade names, the history of the early sources and the challenges in geographic origin determination.
Ruby, a historical review ›CIBJO: The World Jewellery Confederation
A video presentation of the history of the most famous red gemstone through the centuries. Discover lavish jewelry, like the Patiala ruby choker by Cartier, made using this rare gem. A brief walk through ruby nomenclature and along other historical and modern sources of ruby is included.
Sapphire, the Early History, with Dr Jack Ogden ›CIBJO: The World Jewellery Confederation
Dr Jack Ogden traces the story of sapphires in jewelry beginning with the earliest known examples in 300 BCE. This video presentation includes sapphire jewelry from across the Old World from Britain to China and down through history, discussing sources, early gem cutting, and sapphire use in many cultures.
A History of Gemstones with Helen Molesworth ›CIBJO: The World Jewellery Confederation
In this video presentation, Helen Molesworth explores the history of gemstones in different civilizations and cultures, sharing the magic and mysticism and development of science and stories through thousands of years.
Swiss Gemmological Institute Courses ›SSEF
Free online courses on emerald, ruby and sapphire by the Swiss Gemmological Institute, SSEF, include information on gem history, deposits, quality evaluation, famous gems and an introduction to the science of gem testing, with information on origin, grading and identifying treatments.
Colored Gemstones Capture Consumer & Trade Attention: Consumer Research ›The MVEye
According to a 2021 The MVEye survey, 93% of U.S. jewelry consumers “Love” or “Like” all precious colored gemstones. Sapphires are the most purchased colored gemstone by 46% of consumers followed by ruby and emerald at 41% each.
Sapphire: Ocean Blue & Beyond ›GIA Gem Encyclopedia
Lush ultramarine. Zesty lemon. Sea green and festive parti colors. Known as the quintessential blue gem, sapphire comes in every color but red.
Emerald: Green to Envy ›GIA Gem Encyclopedia
Condense Spring into a hue: it’s the unmistakable color of emerald. As Roman historian Pliny said 2000 years ago “nothing greens greener.”
Ruby: The Color of Fire ›GIA Gem Encyclopedia
The color of blood and fire, Ruby is the ultimate red gem. For most of recorded history, ruby has been the world’s most valuable gem.
Gem-A Gem Hub ›Gem-A
Educational articles from the Gemmological Association of Great Britain, or Gem-A, the world’s longest established provider of gem and jewelry education. Gem-A’s Gem Hub includes articles that enhance your gemological knowledge as well as informative features that delve deeper into specific topics.