About Us

FURA logo FURA Marketing Council logo

FURA Gems is the only company in the world to mine all three precious colored gemstones: exquisite emeralds from an ancient mine hidden in the jungles of Colombia, stunning sapphires sourced from Australia’s rugged Outback, and richly-coloured rubies unearthed in Mozambique’s northern highlands.

Mining all three precious colored gemstones means that FURA is the premiere consistent and reliable emerald, ruby and sapphire supplier for gemstone cutters, dealers, jewelry manufacturers and retailers around the world.

FURA is proud to be a responsible supplier, the industry leader in benefiting both its employees and the communities it is located in. The company is transforming the role of a mining company by championing transparency and principled operations for all its projects while bringing sustainable mining and sophisticated marketing to the global gemstone market.

FURA not only protects the environment surrounding its mines with enlightened water management and waste recycling, the company also reforests and reclaims the land after mining. With chain of custody tracing, consumers can know exactly where their emeralds, rubies, and sapphires come from and be sure that they have been responsibly sourced.

FURA is also breaking new ground in marketing and customer support by launching the FURA Marketing Council, the world’s first global colored gemstone marketing council.

FURA Marketing Council is transforming the precious colored gemstone market by connecting the supply chain from rough to retail and harnessing the combined power of a major mining company with cutters, dealers, jewelry manufacturers and retailers to promote responsibly mined gems.

FMC members are the leading precious colored gemstone companies around the world: the best gem cutters and dealers, the most talented jewelry manufacturers and designers and the most inspiring retail destinations.

We work together to share our passion for natural gemstones and our pride in offering these gifts from the earth for consumers to enjoy.

We’re creating the future of gemstones, opening the closed world of precious gems for the first time. Join us by subscribing to the latest gem updates or, if you are a precious gemstone professional, by becoming a FMC member.

FURA is inspired by an ancient Colombian legend: Tena and Fura were husband and wife, deeply devoted to each other, until an act of explosive passion divided the couple forever. As Fura wept, her tears became emeralds, preserving her love for eternity.

  • gemstone mine
  • polished emeralds
  • rough rubies
  • 93% of U.S. Jewelry consumers love or like emerald, ruby, and sapphire

FURA Marketing Council is transforming the precious colored gemstone market by connecting the supply chain from rough to retail and harnessing the combined power of a major mining company with cutters, dealers, jewelry manufacturers and retailers to promote responsibly mined gems. 

Our members are the leading precious colored gemstone companies around the world: the best gem cutters and dealers, the most talented jewelry manufacturers and designers and the most inspiring retail destinations. 

We work together to share our passion for natural gemstones and our pride in offering these gifts from the earth for consumers to enjoy.

We’re creating the future of gemstones, opening the closed world of precious gems for the first time. Subscribe to the FMC newsletter for more updates, follow us on the social media links below, and if you're interested in joining the FURA Marketing Council. 

  • American Gem Trade Association logo
  • International Colored Gemstone Association logo
  • Women's Jewelry Association logo
  • Jewelers of America logo