Responsible Mining, Innovative Marketing


FURA Marketing Council

Supporting Emerald, Ruby and Sapphire from Rough to Retail

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1st Annual Parti Sapphire Gemstone Cutting Competition sponsored by FURA Marketing Council

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What is the FURA Marketing Council?

We’re transforming the gemstone market by connecting the supply chain for emerald, ruby and sapphire from rough to retail and harnessing the combined power of a major mining company with cutters, dealers, jewelry manufacturers and retailers to promote responsibly mined gems.

How the FURA Marketing Council Can Grow Your Business ›

rough sapphire rough rubies

Learn more about emerald, ruby and sapphire.

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Are you looking for beautiful gemstone jewelry?

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Follow all the emerald, ruby and sapphire news.

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What is FURA All About?

Taking Responsible Mining to a New Level

FURA is the only company mining emerald, ruby and sapphire and the premiere example of an employee-friendly, sustainability-driven, community-centered mining company.

  • Employee Friendly

    FURA provides a safe, rewarding and equitable workplace for all, hiring and training local workers to benefit the surrounding community.

  • Environmental Stewardship

    FURA protects and preserves the landscape around each mine to ensure that the next generation inherits an untainted environment.

  • Community Centered

    FURA supports education, employment and infrastructure in the communities surrounding the mine to encourage sustainable development.

  • mountains
  • FURA team
  • mining process
  • American Gem Trade Association logo
  • International Colored Gemstone Association logo
  • Women's Jewelry Association logo
  • Jewelers of America logo