The Future of Sapphire Panel Discussion with GIA and FMC

July 28, 2021

“We are having a fresh look at sapphires by characterizing a new color range from a historic site.” — Tom Moses, GIA Executive Vice President and Chief Laboratory and Research Officer

FURA Gems and the FURA Marketing Council are wasting no time in transforming the colored gemstone industry. Only a small percentage of jewelry store sales staff and consumers know and have seen the full array of sapphires that nature gives us. FURA’s Australian Sapphire mine produces seven distinct colors including blue, teal, green, yellow, black, and bicolor and tricolor Parti Sapphires.

FURA Gems is working with researchers at GIA to take a deep dive into the sapphire colors coming from Australia. “GIA is currently analyzing dozens of colored sapphires, from blue to bi-colored stones with a stated origin of Australia,” explains Tom Moses, GIA Executive Vice President and Chief Laboratory and Research Officer. “Early indications of the analysis do confirm the sapphires are of a basaltic origin and will provide a broad range of colors for both traditional and designer jewelry. We are currently confirming the origin through further analysis and will be issuing reports when completed. We also plan to provide traceability reports that will match the polished samples back to host rough stone for even more information for the consumer.”

“FURA Gems is bringing to market more sapphire colors that are rarely seen in quantity, attracting renewed interest from jewelry designers, manufacturers, Influencers, retailers and especially consumers,” said Dibya J. Baral, Managing Director FURA Australia and FURA Gems Chief Technical Officer. The FURA Marketing Council will showcase a selection of the unusual sapphires along with samples of FURA Gems’ production of emeralds from Colombia and rubies from Mozambique at AGTA booth #428 and JCK booth #15039.

To explore GIA’s findings, how the expansion of sapphire colors will change the market, and the marketing support programs that FURA Marketing Council will provide to all levels of the gem and jewelry trade, FURA Marketing Council will be hosting a panel discussion at the AGTA GemFair on Wednesday, 25 August 2021 at 10am in the Brahms room. Panelists will include Dibya J. Baral the Managing Director FURA Australia, Tom Moses of GIA, and FURA Marketing Council President Liz Chatelain.

The one hour event will be in the Encore Hotel Brahms room next to the main AGTA ballroom. Coffee, teas and light snacks will be offered.

All AGTA and JCK exhibitors and attendees are welcome to attend. Please visit the FMC website for more details at

The FURA Marketing Council (FMC) is supported by its members and sponsored by FURA Gems, the only miner of all three precious colored gemstones, emerald, ruby and sapphires. FURA Gems is the world’s largest sapphire miner.

Visit the FURA Marketing Council trade show booths at: AGTA #428 and JCK #15039

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