Just in Time for the Holiday Selling Season!

Refresh Your Colored Gemstone Education

5 Brief Animated Videos

Honestly, I had forgotten about jardin and that is a much better way to explain emerald inclusions. I like that the videos are short and sweet with good info to share across the counter. Much more interesting than “emeralds are soft so you can’t wear them every day.
Nicole Lasker, proprietor of Lasker Jewelers

Great to see FURA helping to educate our industry—It’s always so important to bring the history and romance of our precious stones to consumers.
Esther Fortunoff, owner of Fortunoff Fine Jewelry

Every salesperson should watch all 5 FURA videos as I have. They can really expand your ideas about emeralds, rubies and sapphires and they have great easy to remember selling tips.
Erica Courtney, Jewelry designer

Join the Gemstone Revolution

Just in time for the holiday selling season

Refresh Your Colored Gemstone Education and Sales Technique

View and Enjoy   Ver y Disfrutar
 

Become a Gem Advisor

Just in time for the holiday selling season

Refresh Your Colored Gemstone Education and Sales Technique

View and Enjoy   Ver y Disfrutar
 

Refreshing Emerald

Just in time for the holiday selling season

Refresh Your Colored Gemstone Education and Sales Technique

View and Enjoy   Ver y Disfrutar
 

Celestial Sapphire

Just in time for the holiday selling season

Refresh Your Colored Gemstone Education and Sales Technique

View and Enjoy   Ver y Disfrutar
 

Passionate Ruby

Just in time for the holiday selling season

Refresh Your Colored Gemstone Education and Sales Technique

View and Enjoy   Ver y Disfrutar
 

Select Any Video and Enjoy

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Join The Gemstone Revolution

Join The Gemstone Revolution

Become A Gem Advisor

Become A Gem Advisor

Refreshing Emerald

Refreshing Emerald

Celestial Sapphire

Celestial Sapphire

Passionate Ruby

Passionate Ruby

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1st Annual Parti Sapphire Gemstone Cutting Competition sponsored by FURA Marketing Council

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What is the FURA Marketing Council?

We’re transforming the gemstone market by connecting the supply chain for emerald, ruby and sapphire from rough to retail and harnessing the combined power of a major mining company with cutters, dealers, jewelry manufacturers and retailers to promote responsibly mined gems.

How the FURA Marketing Council Can Grow Your Business ›

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What is FURA All About?

Taking Responsible Mining to a New Level

FURA is the only company mining emerald, ruby and sapphire and the premiere example of an employee-friendly, sustainability-driven, community-centered mining company.

  • Employee Friendly

    FURA provides a safe, rewarding and equitable workplace for all, hiring and training local workers to benefit the surrounding community.

  • Environmental Stewardship

    FURA protects and preserves the landscape around each mine to ensure that the next generation inherits an untainted environment.

  • Community Centered

    FURA supports education, employment and infrastructure in the communities surrounding the mine to encourage sustainable development.

  • mountains
  • FURA team
  • mining process
  • American Gem Trade Association logo
  • International Colored Gemstone Association logo
  • Women's Jewelry Association logo
  • Jewelers of America logo